Privacy Policy — How 456em Collects, Uses, and Protects Your Data
Your privacy matters to 456em. This Privacy Policy explains in clear, plain English exactly what personal data we collect when you use our platform, why we collect it, how we store it securely, and what rights you have over your own information.
What 456em Promises About Your Privacy
Before reading the full policy, here are the six core privacy commitments that every 456em player can rely on. These summarise how we treat your data — the full detail is in the sections below.
456em does not sell, rent, or trade your personal data to any third party for marketing or commercial purposes. Your information is used exclusively to operate and improve the 456em platform and to fulfil our obligations to you as a registered player. No third-party advertiser will ever receive your personal details from us.
All data transmitted between your device and 456em's servers — including login credentials, payment details, and personal information — is protected by 256-bit SSL encryption. This is the same standard used by international banks and ensures that your data cannot be intercepted in transit by any unauthorised party.
456em respects your right to access, correct, and request the deletion of your personal data. You may submit a data access request or a deletion request at any time by contacting our support team. We will respond to all data rights requests within 30 calendar days of receipt and at no charge to you.
456em retains personal data only for as long as is required to fulfil the purposes for which it was collected, or as required by applicable law. Account data is held for the duration of your active account and for a period of five years following account closure, in line with standard financial record-keeping requirements.
456em uses cookies and similar tracking technologies solely to operate the platform, remember your session preferences, and analyse aggregate usage patterns to improve the user experience. We do not use third-party advertising cookies. You can manage cookie preferences through your browser settings at any time without affecting your ability to use the platform.
456em will only send you promotional emails, SMS messages, or WhatsApp notifications if you have explicitly opted in to receive them. You may withdraw your consent at any time by updating your communication preferences in your account settings or by contacting our support team. Opting out of marketing does not affect service-related communications.
Who We Are
456em is an online casino and sports betting platform accessible at 456em.io, operated for players located in Bangladesh. In the context of this Privacy Policy, references to "456em", "we", "us", or "our" refer to the operator of the 456em platform. References to "you" or "your" refer to any individual who accesses the 456em website, registers an account, uses any feature of the platform, or contacts us through any communication channel.
456em acts as the data controller for all personal data collected through the platform. As data controller, we determine the purposes and means by which your personal data is processed. Where we engage third-party service providers who process data on our behalf — such as payment processors and identity verification providers — those parties act as data processors under our instructions.
If you have any questions about this Privacy Policy or about how 456em processes your personal data, please contact our support team at any time. Contact details are provided in Section 14 of this policy.
Data We Collect
456em collects personal data in several categories depending on the nature of your interaction with the platform. The following table sets out the categories of personal data we collect and the specific data points within each category.
| Category | Data Points Collected | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, nationality, national ID or passport number | Account registration and KYC verification |
| Contact Data | Email address, mobile number, WhatsApp number, residential address | Account registration and profile updates |
| Financial Data | bKash/Nagad/Rocket account numbers, bank account details, deposit and withdrawal history, transaction amounts in BDT | Payment processing and KYC |
| Technical Data | IP address, device type, operating system, browser type and version, time zone, screen resolution, session duration | Each platform visit (automated) |
| Usage Data | Pages visited, games played, bets placed, bonus claims, search queries, click-path data | Each platform visit (automated) |
| Communications Data | Live chat transcripts, email correspondence, support tickets, WhatsApp messages | Customer support interactions |
| Verification Documents | Scanned copies of national ID card, passport, driver's licence, utility bills, bank statements | KYC verification process |
456em does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, biometric data, or health data, except where such data appears incidentally in identity documents submitted during KYC. Any such incidental data is processed solely for the purpose of identity verification and is not used for any other purpose.
How We Collect Your Data
456em collects personal data through the following methods:
- Direct interactions: Data you provide when registering an account, completing your profile, making a deposit or withdrawal, contacting customer support, or responding to a survey or promotion.
- Automated technologies: Technical and usage data collected automatically each time you visit the 456em platform, using cookies, server logs, and similar tracking technologies. See Section 7 for full details on cookies.
- Third-party sources: Identity and address verification data received from KYC service providers in the course of verifying your identity before processing withdrawals. 456em may cross-reference information you provide against third-party data sources to confirm accuracy.
- Payment processors: Transaction confirmation data received from bKash, Nagad, Rocket, Upay, and other payment partners when you initiate a deposit or withdrawal. 456em receives only the minimum data necessary to reconcile transactions.
Legal Basis for Processing
456em processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
- Contractual necessity: Processing required to open and operate your account, process payments, pay out winnings, and provide customer support — all of which are necessary to perform the contract between you and 456em.
- Legal obligation: Processing required to comply with applicable anti-money laundering (AML) obligations, age and identity verification requirements, financial record-keeping obligations, and fraud prevention duties.
- Legitimate interests: Processing carried out for the legitimate interests of 456em, including platform security, fraud detection, responsible gaming monitoring, platform analytics, and product improvement — provided that such processing does not override your fundamental privacy rights.
- Consent: Processing based on your freely given, specific, and informed consent — primarily in respect of optional marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.
How We Use Your Data
456em uses the personal data collected from you for the following purposes:
- To create, verify, and manage your 456em player account.
- To process deposits and withdrawals in Bangladeshi Taka (BDT) via bKash, Nagad, Rocket, Upay, and other verified payment methods.
- To conduct mandatory age and identity verification (KYC) before processing withdrawals or granting full account access.
- To detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, and other prohibited conduct as defined in the 456em Terms & Conditions.
- To personalise your platform experience, including game recommendations and promotional offers relevant to your activity on 456em.
- To send service-related communications such as transaction confirmations, account security alerts, and policy update notifications.
- To send marketing communications — including promotional offers, bonus alerts, and event notifications — where you have opted in to receive such communications.
- To monitor for responsible gaming indicators and, where necessary, to intervene in line with our responsible gaming obligations.
- To analyse platform usage in aggregate in order to improve the quality, performance, and content of the 456em platform.
- To comply with all applicable legal, regulatory, and financial record-keeping obligations.
456em does not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects without human review. Where automated tools are used to flag accounts for review (for example, in fraud or responsible gaming monitoring), a qualified member of our compliance team reviews all cases before any action is taken.
Sharing Your Data
456em does not sell, rent, or trade your personal data to any third party. We share your data only in the following limited and controlled circumstances:
6.1 Payment Processors
When you initiate a deposit or withdrawal, 456em shares the minimum necessary transaction data with the relevant payment processor — such as bKash, Nagad, Rocket, Upay, or a card processing partner — in order to complete the transaction. Payment processors are contractually bound to use this data solely for payment processing purposes.
6.2 Identity Verification Providers
456em uses trusted third-party KYC providers to verify player identities and ages. The personal data and documentation you submit during the KYC process is shared with our verification partner solely for the purpose of conducting the verification check. Verification providers are contractually obligated to maintain data confidentiality and to process data only on 456em's instructions.
6.3 Technology and Platform Partners
456em's platform relies on third-party technology providers for services including hosting, game content delivery, customer support software, and platform analytics. These providers may process limited technical or usage data as part of delivering their services. All such providers are contractually bound by strict data processing agreements and are prohibited from using 456em player data for their own purposes.
6.4 Legal and Regulatory Disclosure
456em may be required to disclose personal data to law enforcement agencies, regulatory authorities, or courts where required to do so by applicable law or a valid legal order. 456em will not disclose more data than is strictly required by the relevant legal obligation and will, where legally permissible, notify affected players of such disclosures.
6.5 Business Transfers
In the event that 456em undergoes a merger, acquisition, or transfer of business assets, player personal data may form part of the transferred assets. In such circumstances, 456em will ensure that the receiving entity commits to honouring the privacy protections in this policy and will notify affected players prior to their data being transferred.
Cookies and Tracking Technologies
456em uses cookies and similar technologies to operate the platform, remember your session, and improve your experience. The cookies used on the 456em platform fall into the following categories:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Maintain your login session, remember your language preference, enable secure payment flows, and ensure the platform functions correctly. | Session / up to 24 hours |
| Functional | Remember your game preferences, display settings, and notification opt-in choices to personalise your experience across visits. | Up to 90 days |
| Analytics | Collect aggregate, anonymised data on how players navigate the platform so 456em can identify improvements to content layout and performance. | Up to 12 months |
456em does not use third-party advertising or behavioural targeting cookies. You can manage or disable cookies through your browser settings. Please note that disabling strictly necessary cookies may affect the functionality of the 456em platform, including your ability to maintain a login session.
Data Security
456em takes the security of your personal data seriously and employs a range of technical and organisational measures to protect it against unauthorised access, disclosure, alteration, or destruction. These measures include:
- 256-bit SSL/TLS encryption on all data transmitted between your device and 456em's servers.
- Encrypted storage for all sensitive data held on 456em's servers, including payment details and identity documents.
- Role-based access controls that restrict internal access to personal data to only those staff members who require it to perform their job functions.
- Regular security audits and penetration testing of the 456em platform infrastructure conducted by independent security professionals.
- Two-factor authentication for all internal systems used by 456em staff to access player data.
- Secure document handling procedures for KYC documents, including restricted storage, access logging, and time-limited retention.
Whilst 456em employs industry-standard security practices, no digital platform can guarantee absolute security. In the event of a data breach that poses a risk to player privacy, 456em will notify affected players and relevant authorities within 72 hours of becoming aware of the breach, where required by applicable law.
Data Retention
456em retains personal data only for as long as is necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable legal, regulatory, and financial record-keeping obligations. The following retention periods apply:
- Account data (identity, contact, and financial data): Retained for the duration of your active account and for five years following permanent account closure, in compliance with standard financial record-keeping requirements.
- KYC documentation (identity and address verification documents): Retained for five years from the date of submission, in line with anti-money laundering record-keeping obligations.
- Transaction records (deposit, withdrawal, and wagering history): Retained for five years from the date of the transaction.
- Customer support communications (live chat transcripts, email correspondence): Retained for two years from the date of the interaction, unless the communication relates to an unresolved dispute, in which case it is retained until the dispute is fully resolved.
- Technical and usage data (IP logs, session data): Retained for a maximum of 12 months from the date of collection.
- Marketing consent records: Retained for the period during which consent remains active, plus two years following the withdrawal of consent.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that makes it permanently impossible to re-identify the data subject.
Your Rights Over Your Personal Data
As a 456em player, you have the following rights in respect of your personal data. To exercise any of these rights, please contact our support team using the details in Section 14. 456em will respond to all valid data rights requests within 30 calendar days of receipt, free of charge.
You have the right to request a copy of all personal data that 456em holds about you. We will provide this in a structured, commonly used format.
You have the right to request that inaccurate or incomplete personal data held about you be corrected or completed without undue delay.
You may request that 456em delete your personal data where it is no longer necessary for the purposes for which it was collected, subject to any overriding legal retention obligations.
You have the right to request that 456em restrict the processing of your personal data in certain circumstances, such as while the accuracy of the data is being contested.
Where processing is based on your consent or contractual necessity, you have the right to receive your personal data in a portable, machine-readable format.
You have the right to object to processing based on legitimate interests, including profiling for responsible gaming monitoring, at any time. You may also withdraw marketing consent at any time.
Children's Privacy
The 456em platform is strictly restricted to individuals who are 21 years of age or older. 456em does not knowingly collect, store, or process personal data from any person under the age of 21. If 456em becomes aware that personal data has been collected from a person under the minimum age, all such data will be permanently deleted and the associated account will be closed immediately.
If you are a parent or guardian and believe that a person under the age of 21 has created a 456em account or submitted personal data to the platform, please contact our support team immediately using the details in Section 14. We will investigate and take appropriate action as a matter of priority.
21+ Only: By registering a 456em account, you confirm that you are 21 years of age or older. Age verification checks are conducted during the KYC process and 456em reserves the right to request proof of age at any time.
Third-Party Links
The 456em platform may, on occasion, contain references to third-party services such as game providers (for example, Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, or Ezugi) or payment partners. 456em is not responsible for the privacy practices of any third-party organisation, and the inclusion of any reference to a third party does not constitute an endorsement of their privacy practices.
We encourage you to read the privacy policies of any third-party service before submitting personal data to them directly. This Privacy Policy applies solely to data collected by and through the 456em platform and does not extend to any external website, application, or service.
Changes to This Privacy Policy
456em reserves the right to update this Privacy Policy at any time. Where changes are material — meaning they affect your rights or the way we use your personal data in a significant way — we will notify you by email and via an in-platform notification at least seven days before the revised policy takes effect. We will also update the "Last Updated" date at the top of this page.
Your continued use of the 456em platform after the effective date of a revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with any material change to this policy, you may request account closure in accordance with Section 12 of the Terms & Conditions. We encourage you to review this page periodically to stay informed of how 456em protects your data.
Non-material changes — such as typographical corrections, clarifications that do not affect the substance of the policy, or updates to contact information — may be made without prior notice, though the "Last Updated" date will always reflect the most recent revision.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to report a privacy concern, please contact the 456em privacy and data team through the following channels:
- Live Chat: Available 24 hours a day, 7 days a week via the platform. Average first-response time is 2–5 minutes.
- Email: [email protected] — please include "Privacy Request" in the subject line. Responses are provided within 24–48 hours on business days.
- WhatsApp: Available 08:00–00:00 Bangladesh Standard Time (UTC+6).
When submitting a data rights request, please include your registered account username and a clear description of your request so that our team can process it as efficiently as possible. 456em will respond to all data rights requests within 30 calendar days of receipt, free of charge.
456em may need to verify your identity before processing a data rights request to ensure that personal data is not disclosed to an unauthorised party. You may be asked to confirm your registered email address, account username, or to provide a copy of an identity document before your request is fulfilled.
Questions About Your Privacy at 456em?
Our support team is available 24/7 to answer any data or privacy questions. You can also explore our FAQ, review our Terms & Conditions, or head straight to the 456em Casino.